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El precio del valor

11, febrero | 25 Comentarios

Hace meses escribí un artículo que titulaba “el valor no tiene precio”. Y entre otras muchas cosas, hablaba del valor que en estos tiempos tienen determinados valores intangibles. Y me gustaría rescatar como introducción algunos párrafos del mismo:


“..son las ideas, la innovación, el pensamiento, la estrategia, la comunicación, etc. Eso que es difícilmente copiable y que cuanto más inviertes en él, más y más creces. Porque inviertes en competencia.”


“En este momento, es momento de dedicar tiempo a pensar antes de actuar, de buscar talento y ponerlo en valor. De respetarlo, de potenciarlo, de pagarlo.”


“Es momento de descubrir el valor de lo intangible. De eso que hace que las empresas crezcan, las marcas tengan y mantengan reputación, de que todos tengamos futuro. Porque invertir en talento y en intangibles es hoy, la única salida a esta crisis.”


“Poner en valor algo que según mi modesta opinión hemos tenido poco valorado. Y me atrevo a decir esto, porque ¿Cómo se sabe lo mucho o poco que valoras algo? Pues por el precio que estás dispuesto a pagar por ello.”


Y es aquí, donde voy a empezar mi reflexión hoy.


A lo largo de mi experiencia profesional y especialmente como consultora siempre he tenido un problema: ¿Cuál es el precio de mi trabajo?. Pero últimamente, esto se ve agudizado por el hecho de que cada vez son más las pequeñas empresas o grupos de emprendedores, que se acercan a nosotros para solicitar ayuda. No tienen recursos económicos y sí grandes proyectos e ideas que necesitan armar y comunicar. Para ello necesitan profesionales o entidades que como nosotros vivimos de ello.


El dilema al final lo he resuelto, o bien si creía en el proyecto haciéndolo sin cobrar o pactando que ya cobraré cuando nos puedan pagar. Lo hago como parte de mi compromiso con esta profesión y con el entorno, podríamos llamarlo una forma de Responsabilidad Social.


Creo que  tanta institución dando ayudas debería reflexionar si apoyar este tipo de iniciativas y hacerlas accesibles, no sería una buena forma de construir riqueza sostenible y generadora de una sociedad del conocimiento competente y madura.


Yo personalmente mientras, mientras, he decidido que voy a hacer como Robin Hood, cobrar poco a los pobres y mucho a los ricos. O dicho de otra forma cobrare en función del retorno que signifique el uso de nuestras ideas.


Al final ya se cuál es precio que cobrare por el valor que aporto y es un precio que como tantas cosas en los tiempos que vivimos es personalizable.

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